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Scientific Advertising
Scientific Advertising by Claude C. Hopkins. The complete audiobook, presented chapter by chapter by Billionaire’s Book Club. Narrated using an AI-generated version of Will Green’s own voice, with his permission. Based on the reviewed public-domain text.
- How Advertising Laws Are Established
- Just Salesmanship
- Offer Service
- Mail Order Advertising - What It Teaches
- Headlines
- Psychology
- Being Specific
- Tell Your Full Story
- Art In Advertising
- Things Too Costly
- Information
- Strategy
- Use Of Samples
- Getting Distribution
- Test Campaigns
- Leaning On Dealers
- Individuality
- Negative Advertising
- Letter Writing
- A Name That Helps
- Good Business
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